Tag: advertising

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Services advertising on the Internet offers a growing number of specialized agencies and companies. Indeed, the Internet as a medium of advertising has become very popular. Talking about it and figures. Thus, analysts predict the volume of Russian market of Internet advertising in 2008. $ 500 million. Perhaps this is not very much (for comparison, in the amount of U.S.

online advertising market last year amounted to 21 billion dollars). Click Barry Nalebuff for additional related pages. However, a remarkable trend – demand for online advertising is growing, and he does it very rapidly. Judge for yourself, the Russian market for Internet advertising is doubling every year! Cheaper access to the Internet, the proliferation of high speed and Mobile Internet, higher prices for advertising in traditional media – all this shows that the demand for Internet advertising will continue to grow rapidly. Demand creates supply, and now dozens of specialized firms offer to organize your online advertising campaigns. Wrong with it is nothing.

But taking the decision to develop its advertising campaigns, supervisor, marketer or manager, it would be useful to know about the opportunities that may be offered a modern Internet. At least in order to correctly assign tasks and to adequately assess the proposal promotional agencies. Some of the aspects of this knowledge, we discuss in our newsletter "Internet for business ". Take a quick overview of the synthesis methods of advertising on the Internet. Immediately agree that we need to advertise the site. Perhaps it will be a large corporate site of large volumes, where the best parties disclosed your company, its quality products and unique services.

Indeed, in based on such ornamental cookery is purely mythical economy. It’s outrageous dream kitchen, which is confirmed by journal photos, where the dish required from the top, as a subject and a close and unavailable, which actually can consume unless vpriglyadku. It is in every sense of the word kazovye ostentation, for advertising – Ed. Dishes, wholly magical in nature, especially when we remember that among many readers people with low incomes. ” Lines from the book “Mythology” by R. Barthes argue that in the third millennium, nothing has changed. We also irresistibly drawn to the glossy magazines, which shows another, perfect, amazing fashionable and beautiful world. But it’s all the machinations of advertisers, marketers and pr people.

And then we remember that advertising is a lie! “The king is naked!” Indeed, advertising is often wishful thinking, but actually obtained as Pushkin: “Oh, do not deceive me hard, I delude myself happy.” We all inherently want to surround yourself with quality stuff, useful food, that is, we want the best. On this quest, and plays Advertising, constantly slipping pretty pictures. Thus, we are forcing advertising to embellish and exaggerate. Of course, there are exceptions, but very often the advertising is a screen behind which lies just a desire to sell a product, in that whatsoever. And this we do not zainteresuesh. What should I do? And here arises the main question. Whether the advertising is not cheating? Maybe. And this, in fact, not her problem.

No matter how corny, but the decision in the hands of the manufacturer: need to create a truly cool product that even did not have to lie about what he is wonderful. Then the ads will not be a push to new mythologizing, ie will not talk about something that is not in fact, will not be cultivate faith in the non-existent property buyers of the goods. And will the true means of communication with the consumer, communications channel that carries news related to the goods and characteristics product. Here could be your advertising in the Internet there are many sources that provide information related to the advertising industry, but in this article we would like to draw your attention to the portal pr Tools (pr-tools.ru), which gratis offers its space to place materials, that is, it is just a channel of communication. Its peculiarity lies in the fact that any ad agency can place your information: description of the scope of activities, news about advertising on the Company’s solutions (such as a portfolio), articles on advertising (Articles about pr, articles about pr, articles on marketing) and advertising events (conferences, seminars, training, etc.) . And besides addition, pr Tools included in the group portals corp Tools, which is positioned as a tool for business success. corp Tools integrates eight portals covering various areas (HRM, erp, crm, bi, brand, pr, safe, PS), and allows the Company to any level at any stage development to find the right solutions to grow your business. Thus, lc pr Tools is a tool to search interesting advertising agencies, useful articles, news and events. And in conclusion American writer and actor Will Rogers once rightly observed that if the money spent on advertising, would spend to improve the product, then it would not need advertising. Add that if they spend money on advertising, then with the mind, ingenuity and imagination. For example, to adopt the slogan “immediately and be amazed!” From the movie “Hitch.” And, as the saying goes, people will be pulled to you.

Under modern conditions of business development in Russia and worldwide Internet advertising in the ranking of advertising platforms start to take the lead. It attracts more potential buyers and clients to one or another group goods. The prerequisites are the increase of the Internet audience and expanding Internet markets. The fact that Internet advertising has a narrow focus on a potential buyer, while traditional advertising (in print, on television, radio and other channels) covering the entire audience. This explains its relatively low efficiency. In addition, when promoting Internet marketers use different tools of statistics and measurements as planned, and the end result of advertising campaigns. Investments in advertising demand analysis of effectiveness, that is, how feasible and cost-effective investments in those or other kinds of promotion.

In Internet marketing for assessing the impact of advertising is used, for example, the coefficient of roi – The ratio of increase in profit to the volume of investment. Thus, we can clearly make sure that advertising really works. When using traditional channels-benefit analysis is problematic. Comprehensive Internet marketing offers a fairly wide range of tools for advancement. The advertiser questions arise: What choose? Which method is most optimal for my business? Using only one method of promotion of the site likely will not yield results quickly and for a long period. Solution can be balanced set of instruments. If your company's main objectives are to promote competitiveness, attract customers and partners, sales promotion, you need to think about complex Web site promotion. Internet promotion – a process that requires skill and great experience, why trust should be only for professionals, those familiar with his case. What you get in the end? Small cost, promote the site in several search engines and Internet sites, the coverage of large areas.